ADVANTAGES Global Research Study National Research Study Pilot Research Study		PREVIEW Current research strongly supports the main hypothesis that the higher a design's/advertisement's match coefficient, the higher its probability of being chosen over competing ads/products (click through rate). There is a near linear correlation between these two variables. Their regression equation predicts the rise of click through rates. The VisualTargeting® Strategic Design System™ is extremely helpful in measuring, predicting and multiplying visual advertising effectiveness independently from its content or artistry. "The reason I'm enthusiastic is that given our extraordinary tendency to post rationalize, research that actually bypasses the rational altogether seems to have a great future. After all if you take that model of the rider and the elephant, actually it's the elephant who can't speak, who makes most of the decision." Rory Sutherland, Ogilvy Mather Group

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