ADVANTAGES Global Research Study National Research Study Pilot Research Study		This research was in response to venture capitalists requests in partnership with world leading brands like the multi national home goods giant UniLever that enjoys 74 billion dollar revenues with 400 brands favored by 3.4 billion people a day in almost 200 world nations. Brands owned by the business leader include TRESemmé, Vaseline, Ben & Jerry's, Sunlight, Sunsilk, Surf, Dove, Axe. PREVIEW Current research strongly supports the main hypothesis that the visual taste of a group and its match to a visual style, as measured by VisualTargeting® technology, can predict whether the design is chosen or rejected by a particular audience. The higher the match coefficient between the audience's group visual taste and the design style, the higher the probability of the visual style being chosen over competing designs. The results of all statistical tests applied and discussed showed the highest levels of confidence. Thus, VisualTargeting® technology is highly effective at measuring, predicting and enhancing the appeal of visuals shown to audiences, independent of content or artistry, as well as predicting audience response to particular designs and styles. VisualTargeting® increases customer satisfaction by ensuring the match between visual style preferences and successful product advertisement designs. "The reason I'm enthusiastic is that given our extraordinary tendency to post rationalize, research that actually bypasses the rational altogether seems to have a great future. After all if you take that model of the rider and the elephant, actually it's the elephant who can't speak, who makes most of the decision." Rory Sutherland, Ogilvy Mather Group

Visual Targeting® is the World's Industry Standard in Visual Style, Trusted by Fortune 500 Businesses, Bestsellers, Celebrities, in 181 World Nations. United States Patents Granted | Technology names are Trademarks of Visual Targeting Incorporation © 2024 | Made In Malibu Beach, US Virgin Islands WELCOME       MEMBERS       SUPPORTERS       PRODUCTS       ADVANTAGES       NEWSROOM       PHILANTHROPY       HOLLYWOOD PATENTS 20,140,258,874 / 20,190,265,845 / 8,473,586 / 10,289,259 / 10,684,736

       


 



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