Global Research Study
National Research Study
Pilot Research Study
Conclusion: Current research strongly supports the main hypothesis: the higher a design's/advertisement's match coefficient - the higher its probability of being chosen over competing ads/products (click-through rate). There is a near linear correlation between these two variables. Their regression equation can predict the rise of click-through rates. The Strategic Design System can be extremely helpful in measuring, predicting and multiplying visual advertising effectiveness independently from its content or artistry.
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