Sir Richard Branson
AL GORE : "Averting the Climate Crisis"
How Al Gore Supports VisualTargeting®
Al Gore, today's "climate-change prophet," is focusing in his speech on what we all can/should do about the climate crisis. He calls to live a "carbon neutral" life, to have a "carbon neutral" business, to integrate climate solutions into all innovations (whether you are from a Technology, or Entertainment, or a Design and Architecture community), to invest sustainably in companies that are part of the solution: "These are investments that pay for themselves." Gore addresses those "who are good in branding: I'd love to get your advise and help on how to say this in a way that connects with the most people."
Visual Targeting is a Clean Technology. It is most efficient in terms of time, energy and cost. Providing comprehensive information prior to a starting point of design development, it eliminates the waste of unneeded expensive proofs which will be not chosen by the customers. More than that, it allows not to produce designs and products which are aside of target so that the market is not overloaded by undesired things. The companies will not produce them until they know precisely and reliably what image of the product will be the most engaging and therefore consumed. Furthermore, by allowing major corporations to eliminate wasteful production, Visual Targeting helps to reduce even carbon emissions in the short and long terms. Thus, Visual Targeting is not only a clean technology in itself - relying solely on the internet for its operations - but its impact on the entire world is both a Saving and a Healing one.
Applying Visual Targeting technology to "green" products is of enormous importance as it opens new way to engage the consumers most quickly and efficiently as the "road from the eye to the heart does not go through the intellect" (G. K. Chesterton). Customers need to be quickly helped to like "green" products designs to quickly want to consume these products to quickly slow down global warming. Purchasers have to want and to enjoy buying and using the hybrid trucks and alternative vehicles, Greenguard furniture and Energy Star appliances. The quickest way to accomplish this is to make "green products" visually appealing, e.g. matching markets' visual tastes, and therefore making them "most wanted" amongst their competing products. Visual Targeting is unique and different from all other approaches. It stretches and exceeds the limits of what is possible today in marketing design. Being applied to green technologies it gives huge and unprecedented advantages in manufacturing, advertising, distribution and selling.
Al Gore concludes with "Let's re-brand Global Warming," the exact cause for which Visual Targeting Corporation launched the Annual GreenStyle Awards.
About The Speaker
TED.com* About Al Gore, Climate-change prophet: "Once the US Vice President, then star of An Inconvenient Truth, now Nobel Peace Prize winner, Al Gore found a way to focus the world's attention on climate change. In doing so, he has invented a new medium - the Keynote movie - and reinvented himself.
Unlike some in public office, Al Gore always intended to get something done, and since leaving Washington, DC - following the tumultuous 2000 election - he's still at it. In fact, his campaign for alerting the world to the dangers of climate change has only gained momentum. His Oscar-winning An Inconvenient Truth is the third most successful documentary ever released at the box office. Gore's famed PowerPoint presentation has drawn in a reluctant public, with its meticulously researched content and lucid style.
Meanwhile, Gore himself has found his footing as a communicator. The once "wooden" style has given way to a warmth and humor that reveal the depth of his experience as a soldier, congressman, senator, veep, TV executive, teacher and author. Arguably, Gore is better positioned today than he has ever been to affect the future of our environment and world.
Al Gore was awarded the Nobel Peace Prize for 2007, along with the Intergovernmental Panel on Climate Change (IPCC), "for their efforts to build up and disseminate greater knowledge about man-made climate change, and to lay the foundations for the measures that are needed to counteract such change."