Global Research Study
National Research Study
Pilot Research Study
Conclusion: Current research strongly supports the main hypothesis: the visual taste of a group and its match to a design style, as measured by VisualTargeting technology, can predict whether the design is chosen or rejected by a particular audience. The higher the match coefficient between the audience's group visual taste and the design style, the higher the probability of the visual style being chosen over competing designs. The results of all statistical tests applied and discussed here showed the highest levels of confidence.
Thus, VisualTargeting technology is highly effective at measuring, predicting and enhancing the appeal of visuals shown to audiences, independent of content or artistry, as well as predicting audience response to particular designs and styles. VT technology will increase customer satisfaction by ensuring the match between basic visual preference and successful product advertisement/design.
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